If You Aren’t Social, You Aren’t Marketing [Podcast]


Is the idea of Social Media as a business tool foreign to you? Do you see it as “something kids and people with too much time do?” The truth is social media is about more than posting cute kittens photos on Facebook. In this ever changing social media world, many businesses do not know where to start. On today’s podcast, “Social Media Evangelist” Amy Kinnaird shares the reasons why it is important for every business to have a social media plan.


Why “The Bible” Mini-Series Is So Popular

[dc]T[/dc]his past Sunday night, I watched the first installment of “The Bible” on the History Channel. As a Christian, I was very interested in how the stories would be portrayed.

I couldn’t watch the series live, because I was in church when it began. I really didn’t plan to watch it that night. Then, I checked Facebook and Twitter.

People were going crazy over it — in a good way. They were tagging @bibleseries on Twitter and posting play-by-play commentary on Facebook. As a result, I was compelled to start the playback on the DVR. Immediately, I was hooked.

Since then, we have learned the first installment of this mini-series was the most-wacthed show in its time slot. There are three reasons why I believe this series is so popular.

We All Need To Think Like Consumers

[dc]F[/dc]or the past several weeks, I have been perusing the Internet for information about WordPress for newspapers. Currently, the publications I serve are on Joomla and I really would like to make the switch to a different CMS.

You can imagine my excitement when I ran across a video from Toronto WordCamp 2012 titled, “WordPress for Newspapers.”

I downloaded the video and scheduled some time to sit back and take in the knowledge that I so desperately wanted.


(CC) Richard Riley Via Flickr. Modified by David Specht