Get Butch Bellah’s Book on Sales (It’s Free)

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I don’t usually make a habit of recommending a book I haven’t read, but in this case I will make an exception. My friend Butch Bellah’s The 10 Essential Habits of Sales Superstars: Plugging into the Power of Ten is free this week (Kindle Only). I have downloaded the book and will read it very soon.

While I don’t know the entirety of the content, I do know Butch. As a friend and “”leadership colleague,” I know the wealth of knowledge Butch has in the area of sales and leadership. Anything he puts to paper will be priceless.

The 10 Essential Habits of Sales Superstars is a thorough, easy-to-follow manual that lays out a roadmap for creating the habits that lead to increased sales results. Drawing on decades of successful experience selling, managing sales organizations, and training sales people, Butch Bellah has wisdom for the new salesperson and established veteran alike. — Amazon

Why is it free? Well, Butch hopes this effort will raise the book on the Amazon lists, so that he can help more people (and make more money.) So, you get to benefit from his efforts. The only investment you have is the time you will spend reading. Trust me, the return on that investment will be well worth it.

Click here or the link above to be whisked away to Amazon to get your copy.

Why You (And I) Should Not Prospect in December

Magazine giveaway

In the print media business, we often look for leads and prospects in competing publications. This usually pans out very well, as clients who advertise in competing publications have already bought into the benefits of print advertising. It is our job to counsel them on the benefit of OUR print advertising product(s).

For 11 months out of the year, this is a good plan. We have opened some previously closed doors using this method. But, when December rolls around, that all changes.

Sell the Sizzle, But Make Sure the Steak Tastes Good Too

Steak

(CC) By bitslammer via Flickr

A convenience store I frequent near my office is located next door to a Burger King® fast food restaurant. From time to time, you can smell the flame broiler cooking burgers as the place gets ready for lunch rush.

That smell is enough to make anyone hungry for a Whopper®. In fact, there are time I have left the convenience store, smelled that aroma and immediately got in line in the drive thru.

With my mouth salivating in anticipation of the product which produced that aroma, I take a big bite — and am usually disappointed.