In the print media business, we often look for leads and prospects in competing publications. This usually pans out very well, as clients who advertise in competing publications have already bought into the benefits of print advertising. It is our job to counsel them on the benefit of OUR print advertising product(s).
For 11 months out of the year, this is a good plan. We have opened some previously closed doors using this method. But, when December rolls around, that all changes.
My mind comes up with some crazy ideas during my daily commute. Some of the things we have attempted in our business has been the result of this time of “reflection.” Today’s commute was no different, or maybe it was.
My friend and colleague, Sean Green was involved in a parody commercial for his favorite college football team, Arkansas. During a recent discussion, he mentioned that his friends wanted to do another commercial, but couldn’t come up with a decent idea, especially with Arkansas’ record this year.
Something about that conversation started my creative process during today’s commute. Since I tend to forget things, I decided to write a little script for the forthcoming Arkansas-LSU game (LSU-Arkansas for you Tigers).
I recently had the opportunity to visit with a colleague from another industry. Our discussion was lively and informative. We talked about everything from the changing markets in our respective industries to the lack of branding some areas have.
As the discussion went along, I made the statement, “There is just no substitute for relationship.”
“You are absolutely right,” she said.
The statement, while not intended to be profound, opened up a discussion about how relationships are the key to success for any business, regardless of age, economic status or market.