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What Do Chambers of Commerce Do Anyway?

May 2, 2013 — Leave a comment

Ribbon cutting1

Once upon a time, when a new business located in town, one of the first things they would do is join the local chamber of commerce. The chamber would hold a ribbon cutting. The local newspaper would take a photo. That business would remain a member of the chamber for as long as they were in business.

Times have changed.

Today, businesses rarely spend/invest money out of tradition. In fact, they have to be convinced of a return on their money — and membership in a chamber of commerce is no different. Continue Reading…

In Leadership Business, Leadership, marketing

Don’t Make Deals (Unless You Have A Really Good Reason)

April 16, 2013 — Leave a comment

(cc) By Tax Deals via Flickr

The old saying, “Everyone loves a deal,” might not be as true as once thought. The advertising industry is notorious about cutting deals — perhaps to their own detriment.

Newspapers typically place their rates on a “rate card.” It contains pertinent information, along with the newspaper’s “open rate” — the amount the ad would cost if no “deal” was in place.

The open rate was once the staple of the newspaper advertising buy — with very few exceptions. However, in this ultra-competitive world, the open rate has given way to individually negotiated deals. It is a wonder there is an open rate at all any more.

In Leadership Leadership, management, marketing, sales

Why “The Bible” Mini-Series Is So Popular

March 6, 2013 — Leave a comment

This past Sunday night, I watched the first installment of “The Bible” on the History Channel. As a Christian, I was very interested in how the stories would be portrayed.

I couldn’t watch the series live, because I was in church when it began. I really didn’t plan to watch it that night. Then, I checked Facebook and Twitter.

People were going crazy over it — in a good way. They were tagging @bibleseries on Twitter and posting play-by-play commentary on Facebook. As a result, I was compelled to start the playback on the DVR. Immediately, I was hooked.

Since then, we have learned the first installment of this mini-series was the most-wacthed show in its time slot. There are three reasons why I believe this series is so popular.

In Marketing, Social Media Christianity, Leadership, marketing, social media