A few weeks ago, my team and I were brainstorming ideas on how to increase sales in our newspaper machines. Several years ago we made the conscious decision to move away from the “it bleeds, it leads,” mentality. While that approach has been the staple of newspapers for years, we felt it didn’t line up with our core values as a company. Taking that option off the table, a discussion ensued about the need for more sales.
The normal players were all in the meeting: circulation leadership, editorial leadership and advertising leadership. One new face was our consultant, Jerry Frentress. His background in sales (mainly radio) and marketing would bring a fresh set of eyes to the subject. And, boy did he.
“I don’t have time to read books.”
“I don’t like to read.”
How many times have you heard those excuses when it comes to personal development?
How many times have you used those excuses?
I used to do the same thing. But not anymore.
Readers Lead and Leaders Read
— Dave Ramsey (and probably many others)
While listening to Dave Ramsey one day, I heard him say that he has a “required reading” list for new hires and that he himself reads at least one nonfiction book a month.
Personally, I have been known to go through spurts when it comes to reading, and usually in fiction. But I never seemed to have the “time” to read for personal growth.
Today, though I am reading more than ever, and mostly nonfiction. Here are four ways to find the time to read.
I have a dock in my office for my iPad and iPhone. Most of the time it is quietly charging my “must-have” devices. However, one morning I decided to listen to some music. So I launched the Pandora app, chose “Journey Radio” and turned up the volume just a little.
That’s when it happened.
Photo by David Specht Jr.