In this week’s podcast, Dave and Jerry discuss “Understanding Twitter and what it can do for your business.” Jerry has been resisting Twitter and wants to know why he should care. Dave answers that their engaged audience helps you if you have something to say and something to sell. Dave said Twitter’s pros are that it is brief, easy to share articles to followers, and allows relationship building.
A few weeks ago, my team and I were brainstorming ideas on how to increase sales in our newspaper machines. Several years ago we made the conscious decision to move away from the “it bleeds, it leads,” mentality. While that approach has been the staple of newspapers for years, we felt it didn’t line up with our core values as a company. Taking that option off the table, a discussion ensued about the need for more sales.
The normal players were all in the meeting: circulation leadership, editorial leadership and advertising leadership. One new face was our consultant, Jerry Frentress. His background in sales (mainly radio) and marketing would bring a fresh set of eyes to the subject. And, boy did he.
When it comes to running a business, many leaders work in their business, and not on their business. The challenges of the day often overshadow the job of growing a company. A business coach can see the “whole forest” instead of today’s “trees” to help a leader get the most out of his endeavors.
David interviews sales coach Butch Bellah about the value of bringing someone in from “the outside.” Butch offers real world examples of how coaching has improved businesses, and their leaders.