Archives For Social Media

Photo by David Specht

Photo by David Specht

I am at odds with my own industry — and they don’t even know it. At a time when many newspapers are seeing declining revenues and circulation, one might think the end is near for the “fish wrapper.”

In my “informed” opinion, that is hogwash. (For non-southerners, hogwash is a euphemism for a falsehood. For southerners, a euphemism is substituting one word or phrase for another.)

As someone who is far from retirement age, I find this belief quite disturbing. The idea that the career path you have chosen will soon be no more can be unsettling — unless you “Think Different.” (Yes, I know is should be “differently.” Just go with it.)

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This past Sunday night, I watched the first installment of “The Bible” on the History Channel. As a Christian, I was very interested in how the stories would be portrayed.

I couldn’t watch the series live, because I was in church when it began. I really didn’t plan to watch it that night. Then, I checked Facebook and Twitter.

People were going crazy over it — in a good way. They were tagging @bibleseries on Twitter and posting play-by-play commentary on Facebook. As a result, I was compelled to start the playback on the DVR. Immediately, I was hooked.

Since then, we have learned the first installment of this mini-series was the most-wacthed show in its time slot. There are three reasons why I believe this series is so popular.

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Closedsign

(CC) Bryan Mills via Flickr

A business in small-town America opens its doors. There is a flurry of excitement. The Chamber of Commerce holds a ribbon cutting. The local newspaper takes a photo.

Some time later, that same business closes. There is no story in the paper. The Chamber of Commerce doesn’t  mention it. Someone’s dream dies — with no fanfare at all.

This scene is played over and over again, in towns all across America. However, it doesn’t always have to end this way.

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