In the print media business, we often look for leads and prospects in competing publications. This usually pans out very well, as clients who advertise in competing publications have already bought into the benefits of print advertising. It is our job to counsel them on the benefit of OUR print advertising product(s).
For 11 months out of the year, this is a good plan. We have opened some previously closed doors using this method. But, when December rolls around, that all changes.
Are you in the tourism business? Does your company affect the tourism business? Before you answer, ponder the following: Do I or any of my employees come into contact with the public, and is it possible that contact could affect someone’s perception of our area?
A few of years ago, we had some friends visit from out of state. During their time here, they shopped throughout the local area and spent a significant amount of money (at least by my standards.)
Once they returned from their shopping extravaganza, a couple of my friends’ daughters realized the items they had bought just didn’t fit right.
These friends were due to leave before they could go back to the store and ask for a refund or exchange, so they asked my wife to take care of it.
About a week later, my wife was able to return to the local store to take care of the refund/exchange.
To her dismay, the store clerk would not take the return.
While she did have her receipt, the tags were missing from the clothing. The fact they could not accept the return was not an issue for us, we certainly understand the myriad of return policies among retailers. What did bother her, however was the attitude the clerk displayed throughout the entire process.
I have a dock in my office for my iPad and iPhone. Most of the time it is quietly charging my “must-have” devices. However, one morning I decided to listen to some music. So I launched the Pandora app, chose “Journey Radio” and turned up the volume just a little.
That’s when it happened.
Photo by David Specht Jr.