While vacationing with my family at the home of my sister-in-law and her husband, I tried to disconnect as much as possible. That being said, I found myself checking emails each morning and forwarding things to be handled, etc. in my absence. This routine left the rest of my day to enjoy time away from work.
One morning, while checking his email, my sister-in-law’s husband read me an auto-reply from one of his colleagues, who was also on vacation.
“What of do you think of this auto reply?” he asked.
Does your business have a personality? Should it? In today’s world of social media and consumer engagement, the answer should be a resounding “Yes!” Gone are the days where a business can merely find a location, join the local chamber of commerce and open its doors. Today’s consumer (and B2B client) wants to know more about the business they may or may not engage.