A few weeks ago, my team and I were brainstorming ideas on how to increase sales in our newspaper machines. Several years ago we made the conscious decision to move away from the “it bleeds, it leads,” mentality. While that approach has been the staple of newspapers for years, we felt it didn’t line up with our core values as a company. Taking that option off the table, a discussion ensued about the need for more sales.
The normal players were all in the meeting: circulation leadership, editorial leadership and advertising leadership. One new face was our consultant, Jerry Frentress. His background in sales (mainly radio) and marketing would bring a fresh set of eyes to the subject. And, boy did he.
You have seen them all over the place, especially at events where Christians abound. They adorn the shirts of the “believers.” And quite frankly, they look stupid to the rest of the world.
“Them” are those knock-offs of name brands with Christian logos and scriptures — from the John 3:16 made to look like the John Deere logo, to the words “Jesus Christ” written in the Coca-Cola font. Yes, we know He is the “Real Thing.”
Don’t get me wrong, I am a fan of cleverness. I am even a fan of parody. However, I am also a realist when it comes to marketing, and these things only appeal to “members of the club” for the most part.
I brought this up in our Life Group awhile back. I learned that many in our group agreed with me. One 20-something even said, “it looks cheesy to others.”
Is the idea of Social Media as a business tool foreign to you? Do you see it as “something kids and people with too much time do?” The truth is social media is about more than posting cute kittens photos on Facebook. In this ever changing social media world, many businesses do not know where to start. On today’s podcast, “Social Media Evangelist” Amy Kinnaird shares the reasons why it is important for every business to have a social media plan.
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