Our whole role in life is to give you something you didn’t know you wanted and then, once you get it, you can’t imagine your life without it.
You have seen them all over the place, especially at events where Christians abound. They adorn the shirts of the “believers.” And quite frankly, they look stupid to the rest of the world.
“Them” are those knock-offs of name brands with Christian logos and scriptures — from the John 3:16 made to look like the John Deere logo, to the words “Jesus Christ” written in the Coca-Cola font. Yes, we know He is the “Real Thing.”
Don’t get me wrong, I am a fan of cleverness. I am even a fan of parody. However, I am also a realist when it comes to marketing, and these things only appeal to “members of the club” for the most part.
I brought this up in our Life Group awhile back. I learned that many in our group agreed with me. One 20-something even said, “it looks cheesy to others.”
If you were to ask someone if they pay attention to the marketing of their business, the quick answer is “yes.” However, if you ask them about branding, customer experience, or marketing channels, you can almost guarantee receiving a blank stare.
What is marketing? Is it merely advertising? Is it the company logo? Or is it something more? In this episode of the BIZ. Tools Podcast, David and Jerry discuss the many aspects of marketing.
David highlights the three-legged stool of marketing: Brand, Customer Experience, and Voice. Jerry expands on the 30-second commercial and both offer practical marketing tools for business marketing.