What Is Your Business Image? [Podcast]

© Mollie Corbett Photography

Does your business have a personality? Should it? In today’s world of social media and consumer engagement, the answer should be a resounding “Yes!” Gone are the days where a business can merely find a location, join the local chamber of commerce and open its doors. Today’s consumer (and B2B client) wants to know more about the business they may or may not engage.


A Tale of Body Wash and Business

Body Wash Meme

We all have our morning routines. Mine involves a shower and the use of body wash. There is nothing special about the routine, but it is mine and I am happy with it. However, I have become increasingly annoyed with my body wash.

Sure, it gets the job done. But lately it has been harder and harder to get more “wash” out of the bottle. ¬†Initially, I thought it was clogged or something. Each time I would squeeze, the stream of soap would trickle a little less. However, the weight of the bottle made it obvious there was plenty of soap remaining. It was almost as if the bottle was mocking me.

Each morning I would grab the body wash, only to be frustrated with the difficulty surrounding “soap extraction.”

This went on for about a week until I decided it was time to take “drastic” action. I would remove the cap and pour.

I grabbed the bottle in one hand, firmly gripping the cap in the other, and gave a strong twist.


The bottle inhaled like it was gasping from breath. After that, the soap flowed freely through the cap. All was well with the world again.

Then it dawned on me. My continuous squeezing over and extended period of time, with no air intake crated a vacuum. I was actually working against myself and didn’t even know it.

I learned a business lesson that day. Much like the bottle of body wash, we often think we have to give and give and give, never to receive from others. We never take the time to learn new things about our craft/industry/career because we are too busy “doing.” It can be exhausting.

Bob Burg, co-author of “The Go Giver” calls this “The Law of Receptivity.” Bob says the key to effective giving is to stay open to receiving.

As business and community leaders, we should take an intentional approach to receiving. We should read books, attend conferences and have meaningful conversations with those who can speak into our lives. Otherwise, we create the very same vacuum the body wash experienced.

No one likes an uncooperative hygiene product. And your business needs you to be easily “squeezed.”

Video is a must when it comes to marketing [Podcast]


When Kristen King Holmes returned from her second tour of duty in Iraq while serving in the Army in Public Affairs, she settled down in the Shreveport-Bossier area. She used her background in broadcast journalism to help the Bossier Chamber of Commerce as Communications Director.